ROI Calculator

Simple ROI check - enter what you put in and what you got back, and you'll see your return as a percentage. Works for any investment: stocks, real estate, a business, whatever.

How to use

  1. Enter what you originally invested or paid.
  2. Enter what it's worth now, or what you sold it for.
  3. You'll get your profit in rupees and the ROI percentage.

ROI is one of the most used and most misunderstood metrics in business. The formula is simple: (net profit / cost of investment) x 100. What trips people up is defining cost correctly. For a marketing campaign, cost should include ad spend, creative production, and staff time - not just the ad budget. Understating costs inflates ROI artificially.

ROI does not account for time. A 20% return over 2 years is weaker than a 20% return over 6 months. For comparing investments of different durations, annualised ROI or IRR gives a fairer picture. For a quick check on whether something made money and by how much, ROI is the fastest number to reach for.

Frequently Asked Questions

What is a good ROI?

Depends on context. A 10-12% annual return from stock index funds is historically solid. A marketing campaign at 300%+ ROI is excellent. A business investment breaking even in year one might still be worthwhile if it builds long-term value.

How is ROI different from CAGR?

ROI is a total return over any period without adjusting for duration. CAGR (Compound Annual Growth Rate) normalises it to an annual figure, making comparisons between different-length investments fair.

Can ROI be negative?

Yes. If you spent more than you earned, ROI is negative. A -15% ROI means you lost 15 paise of every rupee invested.

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Disclaimer: Results are estimates for informational purposes only and do not constitute financial, tax, or investment advice. Figures may vary based on actual terms. Always consult a qualified financial advisor before making financial decisions.

ROI Calculator - Return on Investment | ToolHaven