ROI Calculator
Simple ROI check - enter what you put in and what you got back, and you'll see your return as a percentage. Works for any investment: stocks, real estate, a business, whatever.
How to use
- Enter what you originally invested or paid.
- Enter what it's worth now, or what you sold it for.
- You'll get your profit in rupees and the ROI percentage.
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ROI is one of the most used and most misunderstood metrics in business. The formula is simple: (net profit / cost of investment) x 100. What trips people up is defining cost correctly. For a marketing campaign, cost should include ad spend, creative production, and staff time - not just the ad budget. Understating costs inflates ROI artificially.
ROI does not account for time. A 20% return over 2 years is weaker than a 20% return over 6 months. For comparing investments of different durations, annualised ROI or IRR gives a fairer picture. For a quick check on whether something made money and by how much, ROI is the fastest number to reach for.
Frequently Asked Questions
What is a good ROI?
Depends on context. A 10-12% annual return from stock index funds is historically solid. A marketing campaign at 300%+ ROI is excellent. A business investment breaking even in year one might still be worthwhile if it builds long-term value.
How is ROI different from CAGR?
ROI is a total return over any period without adjusting for duration. CAGR (Compound Annual Growth Rate) normalises it to an annual figure, making comparisons between different-length investments fair.
Can ROI be negative?
Yes. If you spent more than you earned, ROI is negative. A -15% ROI means you lost 15 paise of every rupee invested.
Disclaimer: Results are estimates for informational purposes only and do not constitute financial, tax, or investment advice. Figures may vary based on actual terms. Always consult a qualified financial advisor before making financial decisions.